PAUL DEDEWO 400M TEAM USA TRACK & FIELD X POP ‘N TEA BAR “ACTIVATE YOUR SPECIALTY” CAMPAIGNDiscovering what makes you special. The “Activate Your Specialty” Campaign was made to showcase a variety of individuals performing what they do best to inspire the world in finding what they love while sharing with the audience their favorite beverages from Pop ‘N Tea Bar. Thank you Paul Dedewo for sharing us a day in your life with Team USA, Altis and Exos.
Dream it.
Dream it and dream big. It all started with a pen, paper, plenty of imagination and creativity. Making tropical drinks is one thing but futuristic popsicles? That was another. With the end goal in mind of making these a real tangible object, we had to first understand what the market for these “Diamond Bars” were and how would we make it.
Taking notes from all the cultural backgrounds of the founders, it was simple: Food is an art, and food itself can be art. We began sketching ideas of what this popsicle would look like. Everything has a purpose… One: It pushes the envelope of what we can interpret food to be. Two: The design allows the popsicle to break off in chunks keeping the subject eating it clean. Lastly: The design was looked into as an article to complement ones style and surrounding. This keeps our subject looking at their best and as aesthetically pleasing from all angles.